Millennials are not the only generation preferring proximity to restaurants and retail.
Americans born between the mid-1920s up until 1945—the “Silent Generation”—are also on the lookout for walkability. Fifty-five percent of members of the Silent Generation recently surveyed by the National Association of REALTORS® (NAR) favor neighborhoods close for commuting and/or walkability—not far off from the 62 percent of millennials surveyed who prefer the same. Both generations would live in an apartment or townhouse if it meant a closer commute and/or walkability, according to findings from the survey. Fifty-one percent of all of the adults surveyed, regardless of generation, believe quality of life is impacted by walkability.
The generations between millennials and the Silent Generation, however—baby boomers and Generation X—are partial to the suburbs. Fifty-five percent of both boomers and Gen Xers are okay with the trade-off: driving to establishments, recreation and work for a single-family home.
There are age- and gender-based interests, as well. When buying a home, younger women look for public transit and walkability more so than younger men, but both younger men and younger women seek short commute times, according to the survey.
All told, 60 percent of all of the adults surveyed would rather reside in a single-family home. Another 60 percent, though, would spend more to live in an area with greater walkability. The majority of adults with children (another 60 percent, still) are interested in the acreage and square footage of the suburbs.
Infrastructure plays a role, according to the survey. Eighty-six percent of all of the adults surveyed perceive sidewalks positively, and 73 percent believe road maintenance and repair is important.
“REALTORS® understand that when people buy a home, they are not just looking at the house; they are looking at the neighborhood and the community,” says NAR President Elizabeth Mendenhall. “While the idea of the ‘perfect neighborhood’ is different for every homeowner, more Americans are expressing a desire to live in communities with access to public transit, shorter commutes and greater walkability.”
Helping the movement are real estate professionals, Mendenhall says.
“REALTORS® work tirelessly at improving their communities through smart growth initiatives that help transform public spaces into these walkable community centers.”
For more information, please visit www.nar.realtor.
Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at firstname.lastname@example.org.
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By Brian Buffini | RISMedia
As a student of history and the markets, I believe the real estate industry is the healthiest it’s been in more than three decades. Although sales and home prices are close to where they were before the housing boom, there’s more economic stability.
Overall, I expect the housing market to remain solid, led by a slight uptick in sales, the national economy and interest rates, and a small decrease in first-time buyers. Millennials, many of whom are feeling the pinch of student loan debt and relatively low wages, may find it difficult to purchase a home.
Many areas may be experiencing a slight squeeze on inventory; however, the speed of the market is good, which acts as a stabilizing force. With the economy expected to grow 2.7 percent by the end of the year and interest rates ticking up slightly, I anticipate that we’ll continue to enjoy a healthy housing market in the year ahead.
How does this translate for the average real estate professional? Here are three timeless strategies for success, regardless of the market:
- Invest in your relationships. Agents are spending a staggering amount of money on purchasing leads when their best leads are already in their databases. When you invest time into your relationships, you get it back in the form of referrals. Connect with past and current clients over the phone, with a personal note or even a monthly marketing flyer.
- Stand out with service. If you want to be great in business, become a great servant. It’s the small things—the unexpected extras—that help you stand out. After you’ve spoken with a client on the phone, follow up with a handwritten note. Show your favorite clients that you’re thinking of them by delivering a small, thoughtful gift to their home or office. People will be touched that you took the time to think of them, which will set you apart.
- Sharpen your skills. While sales skills are important, there’s more to a transaction than listing a home and negotiating on a client’s behalf. A true professional also has skills pertaining to listening, understanding and relating to clients, as well as business skills that help them generate leads and create a lasting business. When you take the time to develop your skills, you can serve your clients at a higher level and become the true real estate professional your market needs.
How can you boost your skills this year? Go to real estate-focused events and network with other high-achieving professionals. Also, focus on lead generation and continue to build relationships with the people in your database.
To reach your financial goals, it’s important to generate at least 40 percent of your leads within the first quarter. While that may sound intimidating, it’s not impossible. In fact, we’ve developed a program comprised of three productivity sprints throughout the year to help agents generate a large number of leads within a short amount of time by just leaning into relationships.
The American housing market will continue to thrive this year. Take the time to foster your relationships, deliver great service and sharpen your skills and you will build a strong business in the process.
In the spirit of giving, Madison & Company Properties has selected two charities – one local and one global—to donate to this holiday season.
BAGS OF FUN (nominated by Larina McClain)
Their Story: Gabby Krause was an amazing six-year old who died in September 2004 after a courageous 19-month battle with brain cancer.
Gabby had the original Bag of Fun filled with toys and fun activities when she was battling her brain cancer. Her bag helped keep her busy and happy during long hospital visits. To the delight of other patients, she always shared her games and toys.
It was Gabby’s wish that every child at the hospital could have their very own “bag of fun“, so the charity was founded in her name.
The Bags of Fun program is a journey that began when Gabby’s mother needed to help her focus on the joy of being a little girl and playing with My Little Pony dolls instead of needle pokes. This journey has grown into a movement to harness the power of play to instigate happiness when the thought of sickness and dying is at the forefront of families’ hearts and heads.
How you can donate: Bags of Fun prefers monetary donations accepted through their website. They do understand that some people like to purchase gifts, so they’ve provided an approved list of the exact items needed.
HELLO GHANA (nominated by Allison Sliwinski)
Their Story: Hello Ghana believes in giving sustainable opportunity rather than simple charity–this is achieved through their apprenticeship program. Their program pairs a Good Shepherd child between the ages of 13-18 with a local business owner in Ofaakor, Ghana. They currently are partnered with 7 different Ghanaian businesses ranging from welding and carpentry to beauty and hair care. They allow each child to choose which realm of work they would like to study, then actively pair them with the business in question.
During their apprenticeship, students will not only learn responsibility in time and financial management, but also marketable skills which often result in paid jobs.
The average cost to put one child through our apprenticeship program is $2,000 USD. To see how they are budgeting and their financial needs for apprenticeships for 2017/2018, check out their finances here and donate:
How you can donate: Monetary donations are most appreciated on their website.
The holiday season is a time full of joy, celebration, fun with friends, and gratitude. It’s a time when we often realize how much we’ve been given and wish to give back to others who have maybe not been allotted as many gifts in life. We found a few places where you and your friends or family can volunteer this holiday season and give back. Tag us with @madisonprops and #madisongivesback on social media!
Turkeys, Turkeys, Turkeys
The Denver Rescue Mission’s annual Turkey Drive is coming up and there are numerous ways you can help out. From the DRM website:
- Help provide the following items:
- Frozen Turkeys (12 lbs. or more; turkeys must be frozen to meet safety standards)
- Boxed Mashed Potatoes
- Boxed Stuffing
- Canned Fruit
- Canned Vegetables
- Canned Yams
- Please bring your donations to one of these locations:
- Lawrence Street Shelter, 1130 Park Ave, West, Denver, CO (M-Sun.; 8 a.m. to 6 p.m.)
- Ministry Outreach Center, 5725 E. 39th Ave.Denver, CO (M-F; 8:30 a.m. to 4:30 p.m.)
- The Crossing, 6090 Smith Rd. Denver, CO (M-Sun.; 8 a.m. to 6 p.m.)
- Mike Ward Infiniti, 1800 Lucent Court, Highlands Ranch, CO ONLY on Thurs., Nov. 16, Fri., Nov. 17 and Sat., Nov. 18 (10 a.m. to 8 p.m.)
- And, if you purchase a vehicle (New or Pre-Owned) from any Mike Ward Dealership while donating a turkey, Mike Ward will donate $200 to Denver Rescue Mission!
- Give cash toward a turkey. The average turkey costs between $15.00 and $20.00. Donate online!
- Host a drive and collect turkeys and needed canned food items for Thanksgiving.
- Volunteer For the Turkey Drive!
We’re in need of special “Turkey Toss” volunteers every day November 15 through November 22 to help collect turkeys from generous donors across from our Lawrence Street Shelter downtown. Shifts range from 2 to 3 hours. Follow these steps to sign up:
- Go to www.denverrescuemission.org/volunteer
- Click “Advanced Search”
- Under Title, type in “turkey”
- This will take you to a page of all the special volunteer projects related to our Turkey Drive
Uplift Community Seniors
Many elderly in the community are without friends or family over the holidays for a multitude of reasons. The Senior Assist Center offers resources, community, and more to Denver seniors. Reach out to the organization through their website or by phone (303.455.9642) to learn about the many volunteer and donation opportunities!
Located in Arvada, the Denver Catholic Worker Soup Kitchen is always looking for volunteers. Preparing a meal for those in need is incredibly rewarding, and an easy thing to involve the whole family in. Especially over the holiday season when many are missing their families, this is an amazing way to give back. You can contact the Catholic Worker or sign up to volunteer on their website or via email.
Serve at the Food Bank
The Food Bank of the Rockies is one of Denver’s biggest food donation organizations. Serving many throughout the Rocky Mountain Region, it focuses especially on getting healthy food to kids through a number of programs. Their website is full of volunteer opportunities ranging from preparing meals, organizing boxes, helping with deliveries, and assisting with office tasks! Check out their website for FAQs, to learn more about opportunities, and to sign up!